Dress Lane Privacy Policy

1. Introduction and Commitment

At Dress Lane, we are deeply committed to protecting the privacy and security of your personal information. This policy explains how we collect, use, and safeguard the information you provide when interacting with our website, dresslane.site. We process your data in compliance with data protection principles, ensuring transparency and accountability.

2. Information We Collect

We collect information that is strictly necessary for our operational purposes and to enhance your shopping experience. This includes:

• Personal Identifiers: Name, email address, postal address (for delivery), and phone number.
• Transactional Data: Details about the products you purchase, pricing, and order history.
• Technical Data: IP address, browser type, operating system, and unique device identifiers collected via website analytics.
• Communications Data: Information exchanged when you contact customer support.

3. Legal Basis and Use of Your Data

Your data is processed based on legitimate legal grounds, primarily:

• Contractual Necessity: To fulfill your orders, process payments, and deliver products.
• Legitimate Interests: To improve our website, personalize content, and conduct marketing analysis (where appropriate).
• Legal Obligation: To comply with legal requirements and regulatory bodies.

4. Data Security and Retention

We implement robust technical and organizational measures to ensure your data is protected against unauthorized access, alteration, disclosure, or destruction. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5. Your Consumer Rights

You have specific rights regarding your personal data, including:

• The right to access your data (Right of Access).
• The right to request correction of inaccurate data (Right to Rectification).
• The right to request erasure of your data (Right to Be Forgotten).
• The right to object to or restrict processing.

To exercise any of these rights, please contact us using the details provided on the Contact Us page.